About Twitter Twitter, also known as the “SMS of the Internet”, was founded in 2006 and now has more than 300 million registered monthly active users who post and read messages with up to 140 characters. Users can add links, photos and videos to their tweets, include hashtags to help others find their message, and run polls within a tweet. For advertisers, Twitter offers a variety of ad types that can be tailored to different campaign objectives, from increasing website visits and sales to creating a bigger following for a company’s Twitter account. Twitter also offers rich options to target a specific audience, including demographic, interest and behavior targeting. What ad types does Twitter offer? Twitter organizes its different ad types by campaign objective: i.e., the action an advertiser wants a user to perform. Depending on which campaign objective you choose, the ad will be displayed in a different format, which Twitter calls “Cards.” For detailed technical specific
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Facebook probably doesn’t need much of an introduction – launched in 2004, the social network now is the largest social media platform with more than 1.7 billion monthly active users worldwide. The company today is more than just a social network – Facebook acquired messaging app WhatsApp and started its own successful messenger. They also bought photo-sharing platform Instagram and the virtual reality company Oculus VR. Since most Facebook users log into the site every day and engage with other users, brands and content, the platform knows a lot about their users. For advertisers Facebook is one of the most attractive online channels, because it lets them utilize their rich user data to target very specific audiences. And since most companies and brands are already present on Facebook, ads are a great way to build a following and boost engagement for the content they share. What Facebook ads look like Here you have four different choices – you can create an ad that feature
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