Digital marketing

Facebook probably doesn’t need much of an introduction – launched in 2004, the social network now is the largest social media platform with more than 1.7 billion monthly active users worldwide. The company today is more than just a social network – Facebook acquired messaging app WhatsApp and started its own successful messenger. They also bought photo-sharing platform Instagram and the virtual reality company Oculus VR. Since most Facebook users log into the site every day and engage with other users, brands and content, the platform knows a lot about their users. For advertisers Facebook is one of the most attractive online channels, because it lets them utilize their rich user data to target very specific audiences. And since most companies and brands are already present on Facebook, ads are a great way to build a following and boost engagement for the content they share. What Facebook ads look like Here you have four different choices – you can create an ad that feature

About Twitter Twitter, also known as the “SMS of the Internet”, was founded in 2006 and now has more than 300 million registered monthly active users who post and read messages with up to 140 characters. Users can add links, photos and videos to their tweets, include hashtags to help others find their message, and run polls within a tweet. For advertisers, Twitter offers a variety of ad types that can be tailored to different campaign objectives, from increasing website visits and sales to creating a bigger following for a company’s Twitter account. Twitter also offers rich options to target a specific audience, including demographic, interest and behavior targeting. What ad types does Twitter offer? Twitter organizes its different ad types by campaign objective: i.e., the action an advertiser wants a user to perform. Depending on which campaign objective you choose, the ad will be displayed in a different format, which Twitter calls “Cards.” For detailed technical specific

Instagram About Instagram Instagram is an online and mobile social network for photo- and video-sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook. Instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 60 seconds. For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but bring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads. Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targ

In this blog i will try to give you a brief description of digital marketing.             --DIGITAL MARKETING-- Digital marketing ,online marketing ,web marketing ,internet marketing all are same. In today's world this field of digital marketing is on its peak.Nowadays max. of all the companies use digital marketing to promote their products or services. Digitalmarketing is used by most of the companies to increase their business or brandvalue.And as because of that every company creates their own websites for digitalmarketing. When a company is on startup .,first of all the need marketing so that their products get popular and gains brand value. Years before when anyone wanted to start a business they used TV, newspapers, radio, posters and many such resources for marketing.Many companies also went house to gain popularity of their brand. But with the advancement of technology the way of marketing is also changed . Now Internet is mostly used or you can say